Free Ebook Principles of Marketing (13th Edition), by Philip Kotler, Gary Armstrong
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Principles of Marketing (13th Edition), by Philip Kotler, Gary Armstrong
Free Ebook Principles of Marketing (13th Edition), by Philip Kotler, Gary Armstrong
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Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.
Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage
Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.
- Sales Rank: #318546 in Books
- Brand: Prentice Hall
- Published on: 2009-01-07
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 11.15" h x 1.19" w x 8.76" l, 3.80 pounds
- Binding: Hardcover
- 744 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
I would recommend if in school to ask professor if their alright ...
By Amazon Customer
Very well written book. The one thing I regret was buying the hardcover vs the paperback people in my class bought the paperback and the only issue or difference we found between the two was that the pages were 7 pages different. So if hardcover had something on page 30 it was on 37 I'm the paperback. I would recommend if in school to ask professor if their alright with you buying the paper back. It will save you a bit of money.
14 of 15 people found the following review helpful.
Grammatical Errors Galore
By Xanah Wells
It surprises me that a marketing collegiate text book has so many grammatical errors. Especially when the introduction claims that "every page has been poured over to provide the most up to date research and business articles for educational purposes." Walmart is spelled Wahnart, etc. Through the whole book. While the book is clearly organized, sometimes the grammatical mistakes deter from the flow of reading, making the study process aggravating at times. And while this is a marketing book for a marketing course, it seems more like an excuse to market TO YOU.
0 of 0 people found the following review helpful.
Well written Marking book which includes many useful real world examples
By PA_O's_Fan
This is the latest edition of the Principles of Marketing textbook and is used for an introductory undergraduate or graduate course. It's clearly written and includes lots of fresh, up-to-date, illustrative real-world examples to prove their theories and statements. Each chapter is filled with key terms used in the real world and the definitions can be found in the margins. The terms are also explained by the author's words as well as live examples. The end-of-chapter questions and case studies are also a very good reference and provide a way to test yourself on the content shared within the chapters. Also included in the chapters are many helpful charts, tables, and photos.
During my course I found this to be a very helpful book and believe that the content that is covered will help me while I continue to chase my professional goals and dreams.
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