PDF Ebook Integrated Advertising, Promotion and Marketing Communications (5th Edition), by Kenneth E. Clow, Donald E. Baack
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Integrated Advertising, Promotion and Marketing Communications (5th Edition), by Kenneth E. Clow, Donald E. Baack
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Examine advertising and promotions through the lens of integrated marketing communications.
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The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
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The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.�
- Sales Rank: #555163 in Books
- Published on: 2011-01-06
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x .60" w x 8.40" l, 1.90 pounds
- Binding: Paperback
- 464 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
You're buying this for your class, right?
By Steamer John
You probably don't have a choice about buying this--it's a required text. Good news, it's a good text and a worthy read for someone looking for an overview of marketing communications. You'll need some other business education to get through it easily.
The authors believe it's very important that businesses be allowed to market directly to 4-year-olds. So they're ruthless, MBA sharks. But they know their stuff and they know how to convey it.
0 of 0 people found the following review helpful.
Easy read
By Brandy S.
I bought this book for an advertising class. It is very easy to read and understand. I would recommend if interested in a quick overview of marketing and advertising.
0 of 0 people found the following review helpful.
Great Deal for a fraction of what other charge
By Derrick Garrett
My school wanted me to pay over $200 for this book. I still can't believe I got this brand new book for so cheap.
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