[D385.Ebook] PDF Ebook STORYALITY Screenwriting Manual, by JT Velikovsky

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STORYALITY Screenwriting Manual - or, PLOTTING PROFITABLE PICTURES - A Screenwriting Manual based on The Common Patterns and Practises in the Top 20 RoI (Return on Investment) Films of the Past 70 Years - by JT Velikovsky. (Feature Films, Motion Pictures, Screenplays, Screenwriting).

• Sales Rank: #1135265 in eBooks
• Published on: 2013-05-23
• Released on: 2013-05-23
• Format: Kindle eBook

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3 of 3 people found the following review helpful.
An academic thesis
By Sprocket
This feels very like an academic thesis. Wonder what it all means? There is no central theme here at all. Can't pin this one down as useful in any material way. Fibonacci Return on Investment? How is that a Screenwriting Manual? For that matter how is a bunch of lists got anything to do with the Fibonacci Principle? I've seen far too many authors illustrate their assertions by associating them with Blockbuster films or novels - for example, Kal Bashir does it... and a dozen others. Weighty but implausible.

It feels a lot like the academic research notebook results of hours and hours trawling the internet and sitting in a well-stocked library with index cards all over the desk next to piles and piles of esoteric cobwebbed paperbacks as primary sources.

I wonder what the argument of the thesis is? It might have some gravitas - can't really tell from this though. It is certainly not a Screenwriting Manual.

I don't think the author had an audience in mind - it's more an, 'admire me, I'm an academic - I know everything' tome.

The Nautilus shell concept caught my eye - but it was't paid off. Claimed, yes - but not argued, proved or disproved. It seemed to be a diagram with random labels stuck on it by a thousand Chimpanzees.

It just left me bewildered.

If the author completely eliminated the Fibonacci idea and stuck with the financials and ROI he might just have a point - and a thesis, not a Screenwriting manual, but a thesis. At the moment it is an Honours level mish-mash purporting to be a PhD. Can't be anything else. Can't be.

2 of 2 people found the following review helpful.
Good section on screenplay design
By Sheila Deeth
J T Velikovsky’s screenwriting manual, Storyality, offers a fascinating time-line/page-count approach to designing a screenplay or story based on the Golden Ratio. I would love to have seen more analysis and explanation of this, particularly as the golden spiral is so frequently drawn in the book, and decorates its cover. Sadly, the golden ratio plays only a very small part in the book’s analyses, and its use in screenplay covers very few pages, despite its importance to mathematics and aesthetics.

The author frequently mentions “scientific and empirical” approaches in this book, but his explanation and use of the scientific method is scientifically flawed. His hypotheses and conclusions are deliberately never tested on random samples, with a claim that this would invalidate his empirical approach.

Assuming first-time percentage return-on-investment really is the measure of a movie-writer’s future success (another untested theory), the lists and analyses of top and bottom twenty movies in this book are certainly interesting, if occasionally quirky. For example, I’d disagree with the author’s conclusion that bad guys win in many of his listed movies, since they only win to the extent that doors are left open for sequels. That said, the lists are good, and the idea of analyzing movies is certainly interesting. I just wish the approach had been more genuinely scientific.

Storyality reads, in many parts, like a doctoral thesis in the making. It would certainly be intriguing to see if any of the author’s conclusions really do bear up to scientific testing. For myself though, I just want to know how the golden ratio plays out.

Disclosure: I was given a free ecopy and I offer my honest review.

3 of 4 people found the following review helpful.
Gateway to a Wealth of Knowledge
By Dave Oz
Storyality: Patterns and practices in profitable films over the past 70 years through ROI - Return on Investment.

Storyality represents a view of its author's extensive theoretical and practical experience in feature film script development across a wide range of projects and genres.

Beginning as part of a Doctoral thesis, Storyality is now a condensed but accessible book that can be read as is or used like a gateway, key or shoe horn into numerous online blogs where a wealth of further story-related information, facts, figures and observations can be found.

Storyality attempts to strip away the starry-eyed, dreamy aspects often associated with the film industry (and creativity in general) to reveal the patterns and common denominators contained within those films that have historically returned high ROI.

Why do certain themes and genres have more success than others?
Why do the majority of produced films fail to make a successful ROI?
What are the most successful ROI films?
What do the successful ROI films have in common?
What are the most unsuccessful ROI films?
How do memes, word of mouth (and now, mouse) and film-centric analytics fit into the picture?

Storyality is not for the TV Guide crowd. But neither is it exclusively for film industry buffs, professionals, academics or students of the subject.

Amongst a variety of facts and figures are some interesting trivia and remarks (a few likely to be considered controversial) regarding films you may have seen or at least heard of.

The danger in reducing a script or film to a formula or process is that we are left with a soul-less x-branded product devoid of individuality or passion, one that follows the beats and joins the dots. But when any new product is released (and a film is but a product, albeit a dynamic one) numbers are first crunched, data regarding what has worked before is called upon, risk analyses are conducted, forecasts are made and markets are tested.

What the author is showing is that he can wear both Writer and Producer hats. The writer uses imagination, creativity and passion to invent the script; the Producer (and perhaps backers, Bankers and Executives) need to know the script has a good chance of working outside the writer's head, preferably appealing to as many people within given target audiences as possible.

Many have endeavored to pin down formulas for success and creativity; to uncover the magic pudding ingredient that can be replicated again and again. None such exist, of course. Success generally comes from study, hard work, good luck and being smart.

However, understanding and implementing the concepts contained within Storyality, may just increase the chances of successful Return on Investment as it applies to film.

Only time will tell.

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• Sales Rank: #3580568 in Books
• Brand: imusti
• Published on: 2010-09-01
• Original language: English
• Number of items: 1
• Dimensions: 10.35" h x .51" w x 8.62" l, .0 pounds
• Binding: Paperback
• 312 pages

Features

• Pearson Publ Oxford Heinemann

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Introducing STEPBROTHER TAKES, book five of the dark and sexy new romance series, HIS TWISTED GAME, by Chloe Hawk…

One family with devastating secrets…

Avery Buchanan has always hated her older stepbrother, Cole. With his piercing blue eyes and ripped body, Cole has gotten everything handed to him, floating through school and life effortlessly.

One girl who will never forget…

But when Cole leaves Avery and their dysfunctional family behind and heads to New York City to create Buchanan Enterprises, one of the most successful tech firms in the world, Avery vows never to forgive him.

One man who won’t take no for an answer…

After getting kicked out of the house by her mentally ill mother, Avery has no choice but to ask her stepbrother for help. Cole agrees to let her stay with him, under one condition – that she follow his rules, whatever they are, no questions asked.

Cole is used to getting what he wants – and what he wants is Avery, no matter how wrong it is....

• Sales Rank: #23067 in eBooks
• Published on: 2015-03-22
• Released on: 2015-03-22
• Format: Kindle eBook

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5 of 5 people found the following review helpful.
DELIGHTFULLY WICKED !!!
By jlswainsboro/Judy Lewis
Stepbrother Takes is the fifth book in the powerful new series, His Twisted Games by Chloe Hawk. This is a fantastic read but please be aware, this is a serial. Personally I love serials but I recognize they may not be everyone's cup of tea. The story is exciting, thrilling, compelling, erotic, romantic, sensual and sexy. The dialogue is smart and well written. The characters are captivating, engaging and intriguing. Hawks has really kicked up the heat and it is smoking hot! Motives begin to surface and new characters are introduced. Ghosts from the past emerge to threaten Avery and Cole. Oh my! This just gets better and better! I was turning the pages so fast my IPad couldn't keep up! Wealthy older stepbrother who managed to escape an abusive father and forced to leave everyone behind-check! Beautiful angry and abused stepsister trying to escape an abusive stepfather-check! Enemies with malevolent intentions-check! Blackmail, betrayal, suspense, jealousy and drama-check! Romance, heated attraction and forbidden love-check! Fantastic entertainment and an awesome read! I only have one little complaint - I love this series so much that I searched for a link to sign up for new releases but could not find anything. Hmmm....How will I know when Part Six is released? None the less, it's still a fantastic read!

3 of 3 people found the following review helpful.
Great serial
By Tiffany Kyser
I absolutely LOVE these books. My only complaint is that they are so short leaving each one hanging by a thread for the next one to come out and no website or mailing list to get on to keep up to date with the release schedule. All in all this book has been my favorite of the series and can't wait for the next one.

1 of 1 people found the following review helpful.
I have enjoyed the series
By Ms. T.H.
I have enjoyed the series. However, I am tired of waiting for the next parts. These are chapters not books. Perhaps I'll pick these up again in the summer - where I can read them collectively. Several authors have been doing this cliff hanger type of series. Now, I'm stuck reading 4 or 5 series waiting for the next one. Yes, I have started to mix them up, which is annoying. For this series I just want it to be over already! I'll be glad when the Jeffrey secret is out and Avery needs to grow up mentally.

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• Sales Rank: #384600 in Books
• Brand: Brand: Harvard University Press
• Published on: 1986-11-23
• Released on: 1999-07-30
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .49" w x 6.00" l, .65 pounds
• Binding: Paperback
• 200 pages

Features

• Used Book in Good Condition

About the Author
Duncan K. Foley is Leo Model Professor at the New School for Social Research.

Most helpful customer reviews

24 of 24 people found the following review helpful.
Monetary expression of labor value
By unaffiliated
This book is an excellent introduction to Marx's economic theories (but not his political theories). It has three main merits: (i) it is written in an extremely clear and understandable manner, (ii) it compresses most of Marx's economic ideas into a short book, and (iii) it introduces the notion of the monetary expression of labour value, which is a key concept to understanding Marx's labor theory of value. The recent renaissance on labor value theories is partly due to the author's efforts. If you think that labor value theories are nonsense, then read this -- it may change your mind. Similarly, if you are convinced of the foundational importance of labor time in understanding captialist economies (as opposed to, say, marginal utility) then you may still learn something new.
The mathematical content can be understood by anyone who can read an algebraic equation and follow some simple manipulations.
In sum, this is a book for those interested in Marx's economics, but may not want to wade through all three volumes of Capital.

5 of 5 people found the following review helpful.
Review
By CB
Alright, fine, I didn't actually finish this book, but I read enough of it to constitute adding it to my shelf (although I should really just be trading it in to a used bookstore, goddamn this vanity of mine).

Reading Marx can be challenging, at first. Reading guides to Capital Volume I, and re-reading Volume I, were paramount to by comprehending it. Thus, I felt the desire to read Foley, before tackling Volume's II and III.

Poor Foley. He simply isn't good at elucidating the abstruse. This is the second book I've read by him. The former was a popularizing of main stream economic thought. It paled in comparison to 'The Worldly Philosophers' by Heilbroner. And this book too pails in comparison to David Harvey's companion to Capital. Although Harvey's book is a companion, it can be read in isolation.

Foley is attempting to explain all three volumes of Marx's Capital in 160 pages. The first 60 pages discuss Capital Volume I, and the remaining 100 pages, the other two volumes. In regards to the first 60 pages, again, one would be better off reading all 300 pages of Harvey, or even some of the other intro and beginners guides to Capital. Somehow Foley incorporates obscure algebra in places where it ought not to exist, and he has absolutely no flair, flash, or pizazz in his writing. The book is dryer than Arizona, and you'll be bored stiff by the end of chapter 1. Marx may be a difficult writer, and he may require multiple readings, and additional sources, but at least he added in a sense of humor, dynamic explanations, and literary gusto, to much of his works.

I'd say I won't read Foley ever again, but I couldn't anyway because these are the only two books I've ever seen by him.

3 of 3 people found the following review helpful.
Great Companion
By Alex
While some may prefer the book "Companion to Capital" by Harvey, I believe that Duncan Foley has done a much better job with Marx. This is written for the economist who is looking back at "Capital Volume I" with a weary eye. Foley is purely scientific, and brings merit to Marx's argument. Duncan Foley makes Marx a relevant player in economics again. I would recommend this book to anyone with an interest in Marxian Economy, or the history of economic thought.

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A contemporary middle grade story about confronting bullying and prejudice
�
Danny Bigtree's family has moved to Brooklyn, New York, and he just can't seem to fit in at school. He's homesick for the Mohawk reservation, and the kids in his class tease him about being an Indian—the thing that makes Danny most proud. Can he find the courage to stand up for himself?
�
“A worthy, well-written novella.”�—Kirkus Reviews
�
“This appealing portrayal of a strong family offers an unromanticized view of Native American culture, and a history lesson about the Iroquois Confederacy; it also gives a subtle lesson in the meaning of daily courage.”�—Publishers Weekly
�
"With so many Native American stories set in the misty past, it's great to read a children's book about an Iroquois boy who lives in the city now. Bruchac weaves together the traditional and the realistic as Danny's ironworker father tells stories of his people's history and heroes, stories that give Danny courage to confront his schoolyard enemies and make friends with them.”�—Booklist

• Sales Rank: #61934 in Books
• Brand: Puffin
• Published on: 1999-03-01
• Released on: 1999-03-01
• Original language: English
• Number of items: 1
• Dimensions: 7.75" h x .25" w x 5.10" l, .15 pounds
• Binding: Paperback
• 80 pages

Features

• Great product!

From Publishers Weekly
It's a shock for fourth-grader Danny Bigtree to move to Brooklyn from his Mohawk Nation reservation: suddenly he has no friends, and his classmates taunt him, asking him where his war pony is and telling him to go home to his teepee. After his charismatic father makes a class visit to talk about Iroquois culture, his peers begin to warm up to him. Bruchac, author of numerous books with Native American themes, weaves into the story the legend of the great peacemaker Aionwahta, who united five warring Indian nations into the Iroquois Confederacy and turned an enemy into an ally. Can Danny be, like Aionwahta, an agent of peace, and find a way to transform the school bully into a friend? This appealing portrayal of a strong family offers an unromanticized view of Native American culture, and a history lesson about the Iroquois Confederacy; it also gives a subtle lesson in the meaning of daily courage. Illustrations not seen by PW. Ages 7-9.
Copyright 1996 Reed Business Information, Inc.

From School Library Journal
Grade 3-4?Danny Bigtree, lonely for the Mohawk reservation he left two months ago and alienated from his fourth-grade classmates in his Brooklyn school, yearns for acceptance. When his father returns to their city apartment from his construction job, Danny opens up about his persecution at school. By sharing the Iroquois legend of Aionwahta (Hiawatha), Richard Bigtree guides his son toward traditional sources of strength and peacemaking. The man visits the classroom where he shares the same tale, eliciting positive responses. Then Danny's schoolyard nemesis throws a basketball right at his face, bloodying his nose and lips, and Danny wonders if this act was intentional. Then his father is injured in a high-steel accident. Peaceful resolution comes on the schoolyard, and reassuring signs from his recuperating dad round out the narrative. Stock characters carry the didactic story. The father "elder" figure becomes one-dimensional: all noble, wise, and patient. This story lacks dialogue and character development and has far too much exposition. There is a heaviness to the teachings. Murky, dark, black-and-white prints have no child appeal. Craig Kee Strete's The World in Grandfather's Hands (Clarion, 1995) deals with an angry, modern Indian boy in urban America through far more complex characters.?Jacqueline Elsner, Athens Regional Library, GA
Copyright 1997 Reed Business Information, Inc.

From Booklist
Gr. 2^-4. With so many Native American stories set in the misty past, it's great to read a children's book about an Iroquois boy who lives in the city now. Not that Danny Bigtree likes living in Brooklyn, New York: the other kids in his fourth-grade class taunt him and tell him to go "home to his teepee," and he does miss the place where he didn't feel like an outsider. But there is pollution and unemployment on the reservation, and Danny's parents have come to the city to work. Bruchac weaves together the traditional and the realistic as Danny's ironworker father tells stories of his people's history and heroes, stories that give Danny courage to confront his schoolyard enemies and make friends with them. The purposive information and message are lightened by family jokes that mock solemn Hollywood stereotypes ("Help me, my son") and show the loving intimacy between people who can tease each other and laugh together. Dan Andreasen's occasional full-page charcoal illustrations reinforce the sense of a sturdy schoolkid in the playground and at home, in touch with his roots. Hazel Rochman

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6 of 6 people found the following review helpful.
Eagle on the Peace Tree
By A Customer
Danny, an American Indian, has moved to the city. The kids at his school all ignore him or, the ones who do give him any attention, tease and bully him. One day he asked his father for advice about his schoolmates. His father tells him a story about Aionwahta, the hero/peacemaker between all the tribes. He made everything peaceful and turned an enemy into a brother. He grew a pine tree and put an eagle on top of the pine to make sure the peace will never be destroyed again. Danny wants to be just like Aionwahta. Can he turn his enemy into a brother, or at least a friend? This is a story of courage and overcoming obstacles, with the help of his family. Danny uses his courage to try to fix himself and his surroundings.
I really enjoyed this book because it was written so "smoothly." You felt like you were watching this story go by through a hidden window.

3 of 3 people found the following review helpful.
The book
By A Customer
I read the Eagle song and it was o.k. I didn't like it a lot,but it wasn't horrible either. I like the way his dad told him not to worry about what other peoplen think. Becase i get picked on a lot.

5 of 6 people found the following review helpful.
JUST WISH IT WAS MORE OF A PAGE TURNER
By A Customer
Because of the lack of short chapter books with urban contemporary Native American protagonists, all public/school libraries should pick this up - especially for NA kids who have just moved from rural/reservation to the big city. It may work best for a parent and child to read together and discuss.

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[R339.Ebook] Free PDF Bella Vita, by Jesse Kimmel-Freeman

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The saga continues... Betrayal, murder and black magick have become the norm for Emma Hutchinson. As she is torn between her two loves Dominic and Michael, will the latest problems cost Emma her life?

• Sales Rank: #3413454 in Books
• Published on: 2012-08-04
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.09" w x 6.00" l, 1.41 pounds
• Binding: Paperback
• 484 pages

About the Author
Jesse now lives in a small town in the middle of nowhere. She moved from the chaos of Los Angeles. Yes, she misses it. It is not uncommon for her to be asked why she moved from such a busy place to the one horse town- the answer is simply to allow her kids to grow up with their grandparents. Jesse has studied anthropology and used her "education" as an excuse to hang out with vampires- her masters' thesis was going to be modern vampire culture. They really do exist. Vampires have been her obsession since she was about five years old when she swears she was bitten by one. She enjoys reading and writing. But most importantly being a crazy mom to her son, new daughter, and ever growing pet family. Singing silly songs at the top of her lungs and embarrassing her son is one of her favorite activities. She considers herself to be an odd duck.

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4 of 4 people found the following review helpful.
Awesome!!!!!
By Kim
I can't wait for the 3rd installment :) it was an awesome read. The author that wrote this is a very talented writer. I got the book and had it read within 24 hrs of getting it. Couldn't put it down.... Very impressed with how the story folded together and left me wanting for more but gave me enough to be satisfied for now anyways but not for long hope she doesn't take too long in finishing the next book and getting it out there.

3 of 3 people found the following review helpful.
Captivating!
By Stephanie
Jesse Kimmell-Freeman really captures your full attention from the beginning of the book. This sequel to Bella Notte picks up right where its predecessor left off. This book will make you wish books wrote themselves because you can't stand the wait between books! :)

3 of 3 people found the following review helpful.
loved it
By allycat 1224
I really enjoyed this book. Great story, awesome plot. Plenty of twists and turns and just the right amount of tension and romance. I'll definitely read it again.

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• Binding: Paperback

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[F774.Ebook] PDF Ebook Concise Oxford English Dictionary: Main edition, by Oxford Dictionaries

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Authoritative and up to date, the Concise Oxford English Dictionary offers unsurpassed coverage of English, perfect for anyone who needs a handy, reliable resource for home, school, or office.

The Concise Oxford English Dictionary is one of the most popular choices in Oxford's renowned dictionary line. Now in print through its various editions for a century it has been selected by decades of users for its up-to-date and authoritative coverage of the English language.

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System Requirements

WindowsRG: Intel� Pentium� II 450MHz or faster processor (or equivalent); Microsoft� Windows� 7, Windows Vista�, Windows� ServerTM 2003, Windows� XP, Windows� 2000. Macintosh�: PowerPC� G3 500MHz or faster processor; Intel� Core� Duo 1.83GHz or faster processor; Mac� (PowerPC�): OS X 10.1.x -10.4.x; Mac� (Intel�): OS X 10.4.x, 10.5.x, 10.6.x.All Platforms: 250 MB free hard disk space; monitor with 1024 x 768 pixels and high colour (16 bits per pixel, i.e. 65,536 colours); local CD-ROM/DVD drive (for installation); 16-bit sound card; 512 MB RAM; runs from hard drive only

• Sales Rank: #120264 in Books
• Brand: Brand: Oxford University Press
• Published on: 2011-08-01
• Original language: English
• Number of items: 1
• Dimensions: 6.50" h x 2.20" w x 9.50" l, 3.47 pounds
• Binding: Hardcover
• 1682 pages

Features

• Used Book in Good Condition

Review

"American readers ignore Oxford dictionaries only at their peril." - STC Technical Communication Journal

Most helpful customer reviews

68 of 73 people found the following review helpful.
Improved Reference Section
By Dr Chuang Wei Ping
The paper quality of this 2011 centenary 12th edition is better than the 2008 predecessor. It is whiter and the print reads well, so it is comfortable to the eye. The paper is also tougher.

The layout of the 10th edition is superior and better spaced, and one can hope future editions can revert to more generous spacing and previous typeface. All three editions mentioned above weigh exactly the same, have similar number of pages but the 2011 edition is about 1 cm thinner, 5.5 cm. This makes it so much easier to grasp, hold and handle. Aesthetically sleeker, it is also harder to drop during usage.

Nearly the entire reference section has changed to include useful information, and has welcome additions such as
*Lists of Prime Ministers and Presidents of the major countries of the world;
*UK Kings and Queens and years of their reign; States of the USA with their capitals;
*Weights measures and notations;
*The Greek alphabet;
*The solar system and the major moons;
*The chemical elements, although a classical Periodic Table chart would have been useful.

The countries of the world have been put back, along with the attendant capitals, areas, current populations and currency units. The one page list of collective nouns (e.g. "a drunkship of cobblers", a "golzing of taverners", "a covey of ptarmigan",) has been retained.

This thin reference section of only 14 pages is located between the letters J and K. The centre section of the 2008 edition contained a few pages of very useful "Foreign Words and Phrases". I would like to see all commonly used Foreign Words and Phrases, incorporated into the main body of the dictionary. Single foreign words, like zeitgeist, schadenfreude (now in lower case), cognoscenti, have largely been incorporated into the body of the 2011 edition, so have phrases like "sui generis" and "raison d'etre". But the absence of commonly encountered phrases such as "ex gratia" and "a capella" is really regrettable.

If you need a comprehensive dictionary with 75,000 root words instead of the usual 25,000, you would expect a large number of foreign phrases to pop up regularly in your reading material. Syndicated newspaper columnists are prone to spice up their articles with obscure foreign phrases, which they can legitimately use, if these pompous foreign phrases are consonant with the theme of their articles. I would like to have a dictionary deal with such "foreign phrase" contingencies.

The 2008 edition had an interesting centre middle section, which included:
*English Uncovered: telling us how Oxford tracks the English language, with interesting information like the 100 most commonly used words ("the" tops the list), words with the most meanings ("set" has 156), and how English is changing. One reading of this essay is enough, and should not be repeated with every edition.
*Fascinating words, some of which like "rhinoplasty" have been incorporated into the dictionary as they have ceased to be fascinating.
*Guide to Good English: does not belong to a dictionary: nobody buys a dictionary to learn Grammar.
These sections have rightfully been removed.

The 2011 edition has fewer word usage bubbles, where a tinted bubble explains how words are used. It draws the attention of the user to the differences between "discreet" and "discrete", for instances. For a dictionary, which has to catch up with increasing number of words in actual use, such amplifications on English usage wastes valuable space. This dictionary is clearly not for learners of English. There is the Advanced Learner's English Dictionary by Oxford for this purpose. These "word usage" bubbles look so much like cut and paste jobs from "Fowler's Modern English Usage", a copy of which can be purchased separately. Previous editions did not have these superfluous bubbles, and this experiment in the recent editions must now be considered a failure.

The sheer large number of entries in this "Concise" dictionary suggests that this dictionary is for those way, way, way, way, way past the beginner's learning stage of English. With this dictionary, it is hard to hit a dead end searching for a word, even at college level and when reading some exotic "intellectual" essays.

The 2011 edition has a one-off 9-page essay on the evolution of the Concise Oxford over 100 years. These 9 celebratory pages will not be relevant in future editions. There are interesting bubbles throughout the dictionary on how the word was defined in the first 1911 edition versus its current 2011 usage. These bubbles would only be relevant in a centenary edition.

The space saved would be applied to an ever-expanding vocabulary, and also other important reference material. Your table-top dictionary should have:
A. All the words you are likely to encounter in the course of your reading; AND
B. Important reference material and tables which I need to refer to occasionally, such as:
a. table of military ranks in major armed forces, and service arms
b. signs of the Zodiac
c. Chinese Zodiac
d. Wedding Anniversaries and corresponding materials
e. Birthstones
f. Counties of the UK
g. Books of the Bible
h. Braille,
i. Morse Code (which I may need in an emergency)
j. NATO alphabetical pronouncing code
k. Roman numerals
l. A political map of the world (this is getting important as events are happening in places most people have never heard of).
m. Fibonacci numbers, fractions and corresponding decimals, for those who dabble in the stock market.
All the above can easily be accommodated by the 9 pages saved in future non-centenary editions. Incidentally, a table of symbols is hidden on page xxix, in the rather prolix introduction to the dictionary.

I welcome the return of the conversion tables. Next time, do not convert 1 square metre or 1 acre to archaic square yards. For real estate use today, the conversion is to square feet. Valuation is done in price per square foot, although your mortgagee bank manager thinks in square metres. A conversion of ounces into grammes is getting very important in a world where gold trading is getting prominent. A conversion of feet and inches into metric is important. When my architect tells me that the kitchen stove is 600 mm height, or that somebody is 1.82 metres tall, I would like to know what it is in old fashioned feet and inches. My BMI is calculated in metric height and weight, not stones, lbs and feet and inches. Oxford needs to thoroughly update its conversion tables to bring it in line with modern usage.

The dictionary is made in the UK. The binding is slightly better than previous editions, but the hinges of the hard covers are still atrocious. Oxford has probably sized up the users of this dictionary as people who handle books gently. If a new version comes out every few years, cost is a more important consideration than the toughness of the volume.

The physical book is easily the shoddiest dictionary I have ever bought. Politically correct buyers can take some comfort that the manufacture of the book was not outsourced. But for the content, this dictionary is a bargain for its price and really has no peer in its class.

0 of 0 people found the following review helpful.
and I love it, but the CONCISE is accessible and always ...
By L. Edward Brown
I own the 20 volume OED, Second Edition (Print), and I love it, but the CONCISE is accessible and always helpful. I keep the OED in my study and the CONCISE by my reading chair. I love it because of the rich history of the OED (The Professor and the Madman: A Tale of Murder, Insanity, and the Making of The Oxford English Dictionary -- a wonderfully delicious book also).

0 of 0 people found the following review helpful.
Five Stars
By Moses Miringa
Perfect Dictionary for your personal library

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[L862.Ebook] Ebook Khan's Lectures: Handbook of the Physics of Radiation Therapy, by Faiz M Khan PhD

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Khan's Lectures: Handbook of the Physics of Radiation Therapy, by Faiz M Khan PhD

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Khan's Lectures: Handbook of the Physics of Radiation Therapy will provide a digest of the material contained in The Physics of Radiation Therapy. Lectures will be presented somewhat similar to a PowerPoint format, discussing key points of individual chapters. Selected diagrams from the textbook will be used to initiate the discussion. New illustrations will used, wherever needed, to enhance the understanding of important concepts. Discussion will be condensed and often bulleted. Theoretical details will be referred to the textbook and the cited literature. A problem set (practice questions) will be provided at the end of each chapter topic.

• Sales Rank: #684934 in Books
• Brand: Brand: LWW
• Published on: 2011-06-27
• Original language: English
• Number of items: 1
• Dimensions: 10.25" h x 7.00" w x .75" l, 1.65 pounds
• Binding: Paperback
• 400 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

2 of 2 people found the following review helpful.
No explanations given for review questions
By Reader
I own both Khans and it is true that the material here is presented more succinctly. However, I bought this book solely for the review questions at the end of each chapter. For me unless challenged I don't learn. The review questions are indeed great, high yield, and are written in board review style. However, I was very disappointed to see the complete absence of any explanations for their answers. They merely list the answers, but if you get it wrong you will have no clue as to why you did so and even worse what the correct approach to solving the problem is. Even a brief explanation would have sufficed.

0 of 0 people found the following review helpful.
Five Stars
By Prashanth
Good book. Like the questions at the end of each chapter.

0 of 0 people found the following review helpful.
I liked very much
By paula colacino laraya
This book is very practical, complete, easy to read and has questions at the of each chapter, for practice of evidence

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[G185.Ebook] Get Free Ebook Integrated Advertising, Promotion, and Marketing Communications, by Kenneth E. Clow, Donald E. Baack

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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.�

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

�

0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

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0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --

0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications

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• Sales Rank: #488134 in eBooks
• Published on: 2013-06-26
• Released on: 2013-06-26
• Format: Kindle eBook

From the Back Cover
Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

• Sample plans are included for all combinations of business types--product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
• Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
• The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
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• Instructions and row-by-row help are provided throughout the software.
• Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

About the Author
Dr. Kenneth E. Clow is a professor of Marketing in the College of Business Administration at the University of Louisiana at Monroe. Previously, he served as the Dean for the University of North Carolina at Pembroke and as the MBA Director at Pittsburg State University. He obtained his PhD from the University of Arkansas in 1992. Dr. Clow has published over 220 articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing, 4th edition, Sports Marketing, and Marketing Management. His articles appear in journals such as Journal of Business Research, The Journal of Marketing Management, the Journal of Services Marketing, the Journal of Contemporary Business Issues, the Journal of Restaurant and Foodservices Marketing, Journal of Professional Services Marketing, Services Marketing Quarterly and The Journal of Hospitality and Leisure Marketing.

Donald Baack holds the rank of University Professor of management at Pittsburg (Kansas) State University, where he has taught since 1988. He previously held positions at Southwest Missouri State University, Missouri Southern State College, and Dana College. Baack received his Ph.D. from the University of Nebraska in 1987. His primary area of study was Organization and Management Theory.

Professor Baack is a Consulting Editor for the "Journal of Managerial Issues" and has published in the journal. He has also published in "Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in Marketing, Journal of Professional Services Marketing, Journal of Global Awareness, Journal of Business Ethics, Journal of Euromarketing, Journal of Nonprofit and Public Sector Marketing, "and" "the" Journal of Advertising Research."

Dr. Baack has authored "Organizational Behavior" (Dame), "International Business" (Glencoe/McGraw-Hill), and "Integrated" "Advertising, Promotion, and Marketing Communications ("Prentice Hall, co-author to Kenneth D. Clow). Clow and Baack also wrote the "Concise Encyclopedia of Advertising" (Haworth). Baack and his son Daniel W. Baack recently prepared a series of 10 modules entitled "Ethics Across the Curriculum" for Pearson Custom Publishing. He also published three popular press books in the area of romance/self help.

Baack has been active in the Southwest Academy of Management for many years, serving as its President in 1996. He was nominated for SWAM's Distinguished Educator award in 2007 and 2008. He is married (Pamela) with three children.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Lots of typos
By carlamgl
I purchased this book for a class and the content itself is good; however, the number of spelling errors is unacceptable. This is a marketing book, which means the bar should be pretty high on content quality; not to mention it is not a cheap book. Not sure anyone proofread it before publishing!

3 of 4 people found the following review helpful.
Embarrassingly Amateurish
By Pauken Player
The world certainly doesn't need another marketing book. And certainly doesn't need this one. It was painful to use in a class. Here are two examples from the book:

(P. 65) "Technology has changed the way children grow up. Children are bombarded with advertisements, video games, television shows, movies, and a myriad of other images from an early age. Most become fashion conscious as preteens. Many social observers believe children "grow up" at a much earlier age.

At the other end of the spectrum, some adults refuse to grow old. They wear fashions that resemble those worn by college students. They drive sports cars or convertibles. Many middle-aged adults apparently do not want to grow old, acting like younger people and buying products normally purchased by them. This trend challenges marketers to create messages that reflect these behaviors but do not offend or confuse more traditional middle-aged persons."

I find this very judgmental, naive and borderline offensive (after all the book isn't free). The very essence of marketing is understanding consumers'wants and needs -- and developing appropriate messaging to influence/change their attitudes and purchase behavior. There are a lot of consumers who want to look older, younger, taller, more buff. It's called an image and we all aspire to one. I believe it would be very helpful for the authors to get out of Louisiana and look around. There are lots of 60-year-old guys driving rag tops and are quite happy about it.

Another part of the book (p. 63) suggests that an advertiser needs to get their brand name out in front of consumers in as many locations as possible. That's not marketing; that wasting money.

Another example is on P.89. See if you can discern to which group of consumers are these "marketing tips" are directed:
- Be helpful
- Engage them; involve them in the brand
- Focus on practical, not trivial
- Tell a story that resonates
- Provide details
- Be positive

That's apparently how to market to women in 2014. Really? "Be helpful?" "Be positive?" "Engage them?" You could maybe get away with this from Don Draper in 1958. I was embarrassed to see this in our text book.

A few other observations:
- The book is littered with QR codes. Why "littered?" None of them works.
- There are examples of Integrated Campaigns at the end of most chapters. Oooops... very few of them are integrated in the manner the book defines "integrated."

I called our publisher rep to share some of these issues. He didn't want to hear any of the above-cited examples (there are MANY more). But he did tell me that one other professor had alerted them to similar issues and, as a result of that one person, they are quickly rewriting, reediting and republishing the book. A response that is befitting of the book.

There are many other, much better marketing books available.

1 of 1 people found the following review helpful.
A required text for class
By Sarah
Let's be real - you're buying this for a class, it's a required text, you don't actually get a say in the quality.

That said, this is a mediocre marketing textbook at best. The content is pretty haphazardly organized, the examples aren't terribly relevant, and enough of the concepts are poorly explained that even our professor admitted it.

If you're okay with reading textbooks electronically I do recommend that, since the ebook version lets you search, bookmark, and highlight content, allowing you to quickly review specific concepts without having to flip through pages and potentially miss something.

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